Brief
What we set out to achieve
- A website that works before the app is in the App Store
- Collect e-mails for release day, with consent that holds up
- Explain what the app does without technical jargon
- Say what the app cannot do, not only what it can
- Two languages without duplicate content for search engines
- Be readable for AI assistants, not only for Google
Challenge
Why we took it on
A pre-release website has none of what such a page normally rests on: no ratings, no inbound links, no references, and not even a release date, because publication is Apple's decision. All it can offer is a clear explanation and a reason to leave a contact.
The app works with sound, with noise levels and with repelling mosquitoes. Those are exactly the subjects where it is easy to promise too much. The brief was that the limits had to be as visible on the site as the features, not buried in the terms.
Collecting e-mails means personal data. We needed consent that is actually given rather than pre-ticked, and a record of it that we can produce at any time.
Solution
What we did and why
One page, one action. Five sections in a row: how it works, features, privacy, early access and frequently asked questions. Every one of them leads to the same form. No signposting pages, no extra subpages.
Consent that is not pre-ticked. Visitors tick the box themselves, the text beside it says exactly what we will use the address for, and it links to the page on how the data is handled. Every sign-up stores a record of the consent, so we can show when it was given and what for.
A live counter of the places left. The first 50 people to sign up get Premium free forever as an Apple offer code. The number of places left is counted from the actual list of sign-ups rather than from a number someone types in, so the site cannot be left showing something untrue.
Two languages, each at its own address. English is the main language and runs at /en/, Slovak at /sk/. The switch is in the header, the choice is remembered, and search engines are given the links between the language versions, so the content does not count as duplicate.
The limits written as large as the features. The site says outright that the app will not repair liquid damage, that the noise detector is an estimate and not a calibrated measurement, that the repeller does not kill mosquitoes and that none of it is a medical device. It makes for a longer text, but it is the only version that holds up after release.
Readable for AI search engines too. The site has its own llms.txt with a 46 line summary and structured data of three kinds: the company, the app and the frequently asked questions. An AI assistant can read the same things about the app as a person, limits included.
No cookie bar. The site does not measure traffic through outside tools and sets no advertising cookies. The only cookie is the functional one that remembers the language, so there is nothing to click away.
The app itself, its six cleaning passes and how we built it are covered in the case study MeaUnda.
Delivery
What the project includes
- A bilingual website with the language in the URL and links between the versions
- An early-access form with a record of the consent
- A live counter of the free places still left
- A page on how personal data is handled, and the terms and conditions
- Structured data about the company, the app and the frequently asked questions
- Its own llms.txt, sitemap.xml and robots.txt
- Images in WebP, every one of them with a description
- No cookie bar; the only cookie is the one for the language
Results
What you can verify
The response time is the median of five measurements on 10/12/2026. The other figures are from the home page on the same day.
Process
How the project ran
-
Brief
What the site has to manage before the app is out, and what cannot be expected of it.
-
Content and copy
The features, the tools and above all the limits, written without overselling.
-
The site and the form
One page, an early-access form and a record of the consent.
-
Two languages
English and Slovak, each at its own address, with links between the versions.
-
SEO for Google and AI
Structured data, a sitemap, robots.txt and an llms.txt of its own.
-
Its own domain
The move to www.meaunda.com on the day the app went for App Store review.
Technologies